The Key to Business Success – By Phin Upham

By Phin Upham

What makes one firm better than the other? What gives some firms “sustainable competitive advantage” over other companies in the marketplace? The bad news is that there isn’t a simple, one-size-fits-all answer. But there are many theories. Here’s is a look at one theory that might explain why some firms win. One of the views that attempts to answer why some firms are better than others is the dynamic capabilities view. It describes the successes, failures, and sources of challenge for business people. Complex in nature, the dynamic capabilities view is especially useful in times of change.  Continue reading →